First Impressions: Smallzy & Matt Tilley on Nova Mornings
The new shows are a big shakeup for Nova’s Workday, ending the networked daytime programming across both cities.
With top rating Nights host Smallzy in on Nova 96.9 Mornings, DC will now be heard on Arvos locally.
Securing the services of Melbourne radio veteran Tilley saw Troy Ellis move to Nova 100 Arvos.
So what happened on day one?
Matt Tilley on Nova 100
It was something of a coup to secure the services of Matt, who dominated the Melbourne Breakfast market on Fox FM for years.
He returns to radio after a self-imposed hiatus, following the axing of his KIIS show Matt & Meshell in 2017 (which also rated well compared to the station’s current performance).
New sweepers for the show were branded as ‘Matt Tilley In The Morning’, and the show was the first time we’ve heard Matt solo.
Perhaps unsurprisingly, he sounded comfortable from the off, throwing in plenty of funny anecdotes and local references.
Matt wasn’t completely alone though, and he introduced his ‘carer’ Mel Tracina, who is panelling the show.
Mel featured on Radio Today‘s Top New Talent for 2019 recently.
In terms of music, things kicked off heavily featuring tracks from Matt’s music timezone.
Tracks by Justin Timberlake, Beyonce and Scissor Sisters from the mid-2000s were featured.
However the music strategy still felt well-within Nova’s Greatest Hits strategy, with new tracks by Dominic Fike, Khalid and Rita Ora all spun.
The verdict? This could well be winning move for Nova, and gamechanger for Melbourne daytime radio.
Smallzy on Nova 96.9
As per Matt’s new show in Melbourne, Smallzy’s Mornings show is a music/talk hybrid.
“This is a little different. I’m three coffees deep, I’ve never been up this early,” he said.
Smallzy’s infectious personality shone through for the whole show, as he showed off his music knowledge and interviewed Khalid.
He also revealed that he’d be joined by Taylor Swift on the show tomorrow.
From the very start, the show had a similar feel to his successful Nights show, with producer Zach La Cava heard frequently off-mic in the background.
Despite this, there was less talk than his Nights show, but a little more than the previous Morning show.
From the off, it appeared that the show will be a little more CHR-leaning than the previous Greatest Hits Workday in Sydney, with the first three songs all new ones.
But the Greatest Hits strategy was still clear to see, with older tracks by Justin Timberlake and Beyonce spun alongside with Taylor Swift, Miley Cyrus and P!NK.
For Nova Sydney, it seems a case of replicating the best bits of a format that has worked nationally on Nights for years.
Smallzy will definitely grow into the slot, which saw more mums and tradies call in than he’s probably used to.
In saying that, there’s no reason why the popular presenter won’t have a similar impact in Sydney as Matt Tilley is set to have in Melbourne.