Finalists announced for the 19th annual Siren Awards

The finalists have been announced for this year’s 19th annual Siren Awards, recognising the best radio ads over the past 12 months.

The winners will be announced throughout Australia on 30 May at 12:30 pm AEST via a live stream show hosted by Commercial Radio & Audio and ARN.

This year’s finalists are: 

• M&C Saatchi
• BMF
• Eardrum
• Marketforce
• The Monkeys 
• Rare
• AT Creative
• The Hallway
• The Royals 
• Wildings Creative 
• Cue Sound
• Massive Music
• MDS Audio
• The Studio  
• Soundbyte

Clients included ALDI Australia, Coates, Boating Camping Fishing (BCF), the Department of Education the WA Football Commission, Steggles Turkey, 7-Eleven, Liquor Barons, Queen Victoria Tea, Friends in Need, West Australian Ballet, Baiada, Revel Brewing Co, The Men’s Table and Scitech.

“Radio advertising works. Effective creative radio campaigns cut through to the hearts, minds and wallets of listeners, like a hot knife through butter. The Siren Awards acknowledge how creativity, combined with the intimacy and immediacy of commercial radio, enable calls to action in listeners like no other medium,” said Ford Ennals, the chief executive officer of CRA, organisers of The Siren Awards.

“This is the 19th Sirens Awards, and we thank ARN for helping us host a livestream show which will reveal the best radio ads that Australia has produced in the past 12 months. It’ll be a cracker of a show.”

Hosting the Siren Awards will be ARN’s Mitch Churi, host of The Night Show on the KIIS network, and Nat Penfold, KIIS radio announcer and producer on the Kyle & Jackie O Show.

The winners will receive a Gold Siren trophy, two tickets to the 70th Annual Cannes Lions International Festival of Creativity, where their winning ad will be entered into the Cannes Lion radio award, return travel to France and accommodation. The Gold Siren client will receive one ticket to the Cannes Festival, travel and accommodation.

The creative teams awarded Silver Siren Awards will also be revealed on 30 May. There are three categories: for a single radio ad, a radio campaign and an excellence in audio craft award. 

The 2023 Gold Siren Award winners are selected from the three Silver Siren Award winners. 

A Bronze Siren will be awarded to the writers of a radio ad or ad campaign that has met the criteria defined by a client panel.

These awards are judged by The Sirens Creative Council, a panel of ad and radio industry experts.

“The Siren Awards is the only place that celebrates Australia’s best radio creative work each year. It creates a benchmark for creatives to match or exceed and gives advertisers confidence to use the medium,” said Ralph Van Dijk, Chair of the Sirens Creative Council.