Fifi Box has a bun in the oven

Staff Writer

Fifi Box has announced on-air this afternoon that she is pregnant, meaning that Southern Cross Austereo are going to be the latest beneficiary of the 'baby story arc'.

You can watch the video of Fifi's announcement below.

Radio stations love their prime on-air talent having a baby, it provides months of compelling content, particularly for female listeners, and once the baby arrives generates an endless stream of anecdotes and story arcs.

Furthermore, the technology available these days means any downtime from the airwaves following the birth is minimal, depending on the individual talents wishes.

Watch the video of the announcement below.


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