Esperance Ratings: Allan & Michelle become #1 Breakfast show
Southern Cross Austereo’s (SCA) duopoly in Western Australia’s Esperance remains in tact, with the most recent radio ratings showing the network has both the #1 and #2 stations in the region.
All other measured stations in Esperance are part of the national broadcaster, the ABC.
This survey – the first since March 2017 – showed that 28.0% of the surveyed audience identified the Hit Network’s Hit 102.3 as the station they listened to the most, up 2.4 points from last survey.
Triple M also climbed, up 1.0 point to 24.0%.
The ABC’s best-performing station was ABC Esperance, which was on 13.0% – a decline of 7.4 points.
In Breakfast, the Hit Network’s syndicated regional WA program with Allan Aldworth and Michelle Anderson became the new #1 show.
Allan & Michelle boasted 28.5% in Breakfast, up 5.1 points on the 2017 survey.
Sean Lindsay, who fronts Sean For Breakfast on Triple M, was up 2.0 points to 22.9%.
The ABC’s Breakfast offering with Emily Smith suffered a 9.4 point fall to 15.1%.
Last time the survey was conducted, the ABC’s Breakfast show was on top with 24.5% to Hit’s 23.4%.
Hit 102.3, however, was less successful in Drive, with the station falling 5.8 points to 24.4%. The station plays Carrie & Tommy, followed by highlights from Sydney’s The Morning Crew with Hughesy, Ed & Erin.
Triple M, therefore, became the new #1 Drive show, climbing 2.2 points to 22.8%. The station has a combination of Molloy and Sports Day WA in the slot.
The ABC’s Drive program fell 9.8 points to 10.5%.
This survey did not offer Evening figures. Radio Today followed up with Xtra Insights.
A spokesperson said: “A minimum sample of 50 is required within a sub cell to be able to produce a result. With Esperance being a 200 sample, it is likely that there wasn’t a large enough sample tuning in of an evening to be able to produce a figure for that daypart.”