Embracing and empowering women: Broad Radio launches full-scale media operation

Broad Radio is launching a full-scale media operation with talent-led programming, as well as a music and podcast offering.

Today sees the official launch of the Broad Radio app, giving listeners – and those wanting to reach them – a new, safe space to engage.

The media start-up is the brainchild of radio broadcaster Jo Stanley and creative digital producer Darren McFarlane.

The idea for Broad Radio was born when Stanley – former co-host of the top rating Matt & Jo Show on Fox FM – identified that many women were being ignored, dismissed or underestimated by mainstream media, and that the clever conversations of listeners weren’t being reflected in the content we consume.

The new offering will include a weekday Breakfast show called Morning Broads, featuring Stanley and co-hosted by writer, radio and TV presenter Marieke Hardy and award-winning actor Michala Banas.

The show will have a diverse ensemble of rotating co-hosts, with the full line up to be revealed in the coming weeks, along with details of a bold Friday Drive show called Fierce, hosted by Broad Radio’s Music Director and trailblazer for women in radio, Tracee Hutchison.

Broad Radio will also feature a unique weekly show called Yapas Yarnin’, hosted by Australian commentator and television producer Leila Gurruwiwi. Yapas Yarnin’ will celebrate and share First Nations women’s stories, their knowledge, their life lessons and music.

Stanley says “There is an exciting cultural shift taking media by storm worldwide. Women-led content is exploding, in everything from film to sport to social media and of course, podcasts. Radio is the perfect next platform for exploring and celebrating women’s stories, perspectives and experiences, many of which are missing in mainstream media.”

Stanley says Broad Radio will be an extension of the intelligent, insightful and innovative conversations that women are having with their friends, family, colleagues and, indeed, themselves.

“As we get older, there are some big real-life issues that we have to face, big decisions we have to make, big emotions to be felt and big laughs to be had. We know our audiences are eager to engage with this kind of content that will reflect their lives and aspirations.”

The business started as a one-hour live weekly stream back in 2020. Now – with the minimum viable product more than proving itself and a successful capital raising round – Broad Radio is extending its reach.

All shows will also be available for catch-up listening via the Broad Radio app and online. In addition, Broad Radio’s line up of female announcers will be complimented by a network of new and existing podcasts.

Head of Partnerships Janella Pash says “We see an incredible opportunity for advertisers to connect with a highly engaged and attentive audience of women aged 35 and above. This demographic is often overlooked, but now is the perfect time to shift that perspective and recognise their significant value. By reaching these women in a brand-safe environment, advertisers can create meaningful connections that resonate deeply with a group that is ready to be seen and heard.”

“It’s an exciting era for advertising as we empower and embrace this vibrant demographic, offering them the attention they deserve and unlocking new possibilities for brands to engage authentically.”

Broad Radio’s live programming offering will be officially launched on Monday, 7 October.

For further details visit Broad Radio and download the Broad Radio app from Apple App Store or Google Play from today.

*Main photo, L to R: Michala Banas, Jo Stanley and Marieke Hardy