Edge launch new tactic
The Edge has launched their new tactic 'Edge Star' this week. The promotion will result in one listener being hired by The Edge into a fulltime salaried on-air position.
The tactic is being driven through the website with listeners able to register their details and upload a 20-second video outlining why they would love the role.
Program Director Charlie Fox commented;
“We’re incredibly excited to launch Edge Star. We’re constantly impressed by the creativity and passion that fans of The Edge have and we can’t wait to see who will come forward and what they’ll bring".
"The winner will be given their own full-time shift where they’ll learn how to be a radio presenter, as well as fantastic access to local and international musicians and celebrities, we really will take one listener’s life and change it forever!”
Entries close on May 30 with The Edge Star announced in June, details at 961.com.au.