Eardrum broaden

Staff Writer

You've heard them……a LOT……those CRA ads voiced by Mark Mitchell promoting the effectiveness of radio advertising.

They were developed by 'Eardrum', a radio specialist agency.

Mumbrella have reported that Eardrum have just broadened their offering to include digital services.

The agency has picked up four clients with integrated campaigns since January.

Ralph van Dijk, Eardrum’s founding creative director says…

“From our perspective it’s campaign optimisation. In the past we’ve been a component of the campaign but more and more our clients have been focusing on radio with online. It was been frustrating to have our ads drive a consumer to a website that was substandard.”

Van Dijk said that radio is maintained as the lead medium with everything else integrated. Of the relationship between radio and digital, he said…

“The main similarity is they are both intimate one-to-one mediums. You’ve got the emotional aspect of radio pushing, and the rational of digital pulling. And the visual look and feel should reflect the way the radio ad is making you feel."

With the expansion has come a digital team of two…

  • James Carter as digital designer, who has a background creating digital executions for radio
  • Justin Cohen, SEO Specialist, whose background was as a radio journalist, who went to copywriter to online communication specialist

Last month Eardrum won a Cannes Gold Lion for Earphone Bully, the radio and online anti-bullying campaign. Hear it below (* language warning *)

Read the full story in Mumbrella here

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