Digital radio listening hits high

Digital radio listening in Australia has reached a high of 12.7%, or more than 1.6 million people listening each week, according to stats from Survey 7. The number of digital radios sold continues to rise with 87,555 devices sold in Q3 2013.

Time Spent Listening (TSL) to radio via a digital radio is now 12 hours, more than double that of TSL to radio via the internet which sits at just over 5.5 hours.

Figures released by CRA from the Q3 2013, GfK Marketscope report, which included the Sony Father’s Day promotion, show 87,555 DAB+ devices sold, compared to Q2 with 68,417. This takes the total amount of digital radios sold since the 2009 launch to 1,406,151.

CRA CEO Joan Warner said: “These listening and sales figures for digital radios are very encouraging and we look forward to a successful digital radio Christmas promotion in the coming weeks.”