Darwin Ratings: Hot 100 extends lead as #1 station
Pictured: Hot 100’s Dannii & Brent
Hot 100 has solidified its position as the #1 station in Darwin, with 39.2% of surveyed listeners saying it is the station they listen to the most.
This puts it in markedly in front of fellow Grant Broadcasters station Mix 104.9, which fell 0.9 points to 21.6%.
In the younger demographics, Hot 100’s dominance was even clearer.
Over 70% of those aged 18 to 24 said they listened to Hot 100 the most, while it was 52.1% for those 25 to 39.
Mix 104.9 took the lead in 40 to 54s (29.0% to Hot’s 25.4%), and the 55 to 64s (34.7%).
Hot 100 also dominated across all the day parts.
Its Breakfast show Dannii & Brent with Dannii McMurrich and Brent Watkinson was up 3.6 points to 38.8%.
Mix had 21.1%, down just 0.6 points despite various lineup changes. The show is now hosted by Andrew Thain and Sarah Passalick, following Greg Vincent’s departure last year. Vincent’s former co-host Ali Burton now hosts Drive, where the station has 20.0%.
Hot 100, meanwhile, plays Arvos with Jax from 1pm to 5pm, followed by two hours of Nova’s Kate, Tim & Joel. In the 4pm tp 7pm slot, Hot 100 was up 3.8 points to 40.1%.
Mix 104.9 and Hot 100’s content director, Ryan Khay, said the teams were stoked with the support from the local audience.
“Both stations have an uber local focus and their connection to the community that they live in is reflected in these results,” he added.
Michael Harvey, general manager of the stations, said he couldn’t be happier with the results.
“I’m so proud of the team,” he said. “it reaffirms our belief in the leaders in local strategy and is proof that radio is a strong and growing medium in Darwin.”
The ABC’s offerings are third and fourth overall in the Darwin market.
ABC Radio Darwin has 12.5% of people saying they listen to the staton the most, compared with triple j’s 8.8%.
Despite falls in share, both ABC stations had gains in cumulative audience, as did Mix and Hot.