DAB+ Survey #5: ABC Jazz ends The Edge’s Sydney stronghold

Former Assistant Editor

Survey day is now about more than just traditional ratings, with DAB+ digital now a bigger player in the radio market than ever before.

As such, GfK also releases the results of DAB+ Survey #5 for 2018 today.

ABC Jazz has toppled The Edge Digital in Sydney for the first time this year, rising to a 108,000 cume in People 10+ despite losing -14,000 audience, with The Edge taking an even harder fall to 94,000 (-37,000).

The battle for Melbourne was once again tight, but triple j’s digital sister station Double J emerged victorious, reporting an audience of 74,000 (+21,000) ahead of Coles Radio, OLDSKOOL HITS and The 90s iHeartRadio.

No change in the #1 DAB+ station for the sunshine capital, with Coles Radio maintaining its stronghold in Brisbane on 44,000 cume listeners (-8,000).

Meantime Adelaide had new joint leaders, as OLDSKOOL HITS and The 90s iHeartRadio each turned in strong performances to each finish with a cume audience of 22,000.

Finally, Perth continues to be a fortress for smoothfm, with the station winning its third consecutive survey.


MELBOURNE #1: Double J

BRISBANE #1: Coles Radio

ADELAIDE #1: The 90s iHeartRadio & OLDSKOOL HITS

PERTH #1: smoothfm

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29 Aug 2018 - 2:34 pm

These DAB surveys don’t ring true for me. The results seem random and inconsistent across the cities. I highly doubt they are reflective of reality.


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