Crocmedia set to launch SENSpirit on 621 AM

A new-look SENSpirit – 621AM will launch later this month with a brand new lineup and new sound, following the purchase of the Spirit 621 AM radio licence by Crocmedia.

In an announcement, the SEN sports network revealed the impending launch of SENSpirit 621 Southwest, which will service WA’s South West from Bunbury to Harvey; Dunsborough to Donnybrook.

SENSpirit will deliver the music listeners know and love, plus a fresh new injection of sport. The relaunched station is set to bring some of most-loved local personalities alongside some of the country’s biggest names in sport.

The station will launch into life on Monday, August 24.

The SEN sports network recently unveiled plans to move into the Sydney market with plans to purchase 2CH from Oceania Capital Partners.

SEN appointed former Southern Cross Austereo and Australian Radio network executive Simon Dennis group commercial director for NSW, who is “super excited” to be back in radio.

SEN also plans to launch its racing service SENTrack into Sydney.