Crocmedia, Macquarie Radio move for cricket broadcast rights

Assistant Editor

Crocmedia and the newly revamped Macquarie Sports Radio look set to be involved in Cricket Australia’s new radio broadcast rights deal.

News Corp reports that Crocmedia, Macquarie and the ABC will swoop to fill the gap left by Triple M – who announced earlier this month they would not seek to acquire the media rights for next summer.

All three networks are set to buy rights to broadcast this summer, and Cricket Australia will announce the new rights holders at week’s end.

The report suggests that Crocmedia and Macquarie Sports Radio could broadcast the Big Bash League as a joint-venture.

Test cricket would be broadcast by both networks in opposition, with Macquarie set to broadcast on its secondary stations like the 2UE in Sydney.

It’s understood that Triple M’s broadcast won’t be replaced by an FM alternative.

The new radio rights deal follows large scale changes in television network broadcasting of the sport for this Summer, with the Seven Network and Fox Sports taking over the rights form long-term holders Nine.

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JASON & LISSY LOU
22 May 2018 - 3:55 pm

TRIPLEM’S LOOOASS IS CROCMEDIA/MACQUARIE MEDIA’S GAIN BECAUSE AUSTRALIAN S MISSED OPUT WIT THE LAST RADIO RIGHTS DEAL ADD SUPER RADIO NETWIKR, GRANT BRUADCASTERS, BATHURST BROADCASTERS & RESOATES B\NBRIADC BEROADCASTERS THAT WILL BE [PART OF THE NEW BIADCAST RUIGHTS DEAL THE WERE NOT PART OF TE 2013/2017 DEAL.

Carl
23 May 2018 - 5:37 am

Best thing MMM could do. Let this ‘dog’ go. Focus on wha they are famous for – ROCK!

Let stations that struggle to fill with quality content have it.
This is only satisfying the internal stakeholders… Audiences know where to consume cricket… ABC win this radio battle every day of the summer…

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