Triple M drops the cricket
Image: Facebook / Cricket Australia
SCA’s chief operating officer John Kelly said that the network will not seek to acquire the media rights for next summer.
“After assessing our business and our line-up, we have made a commercial decision to pursue alternative summer programming,” said Kelly.
“We will not be seeking a new broadcast agreement with Cricket Australia.”
Triple M had broadcast the cricket over summer for the past two seasons.
“We’ve successfully appealed to both cricket lovers and a broader radio audience, injecting comedy and entertainment, while our diverse line-up delivered knowledgeable and informative commentary,” added Triple M head of content Mike Fitzpatrick.
“I would like to thank all the talented commentators and staff who have worked on our cricket coverage for the past two years and I would like to thank Cricket Australia for the opportunity they have provided us.”
The move comes in the wake of a new multi-million dollar deal for the television rights to the cricket for Network Seven, as it departs Channel Nine, its spiritual home for many decades.