Crikey takes aim at FM Radio’s “fixed categories” of hosts
Crikey‘s latest ‘think-piece’ titled ‘Why does every FM radio show sound like it’s hosted by the same five people’ takes aim at the “fixed categories of people you’ll find on your airwaves.”
The piece breaks down the five categories that the writer reckons all FM radio show talent fits into, to help navigate “the people behind the nicknames offering you icy cold cans of coke, and how they got there.”
The first category is the ‘Comedian’, whom the writer points out is often paired with one or more co-hosts, going on oversimplify the role of that co-host.
Using Dave ‘Hughesy’ Hughes and Kate Langbroek as an example, “It’s a gig that works well for both parties: the station gets someone willing to play the clown, oversharing with an audience for the sake of a laugh, while the comedian gets a vehicle to grow their following, promote their stand-up shows and the all-too-rare full-time, well-paid job.”
Then there’s ‘Ex-reality TV “stars”‘, who Crikey describes as “wannabe” B or C Grade celebrities, giving former Big Brother contestants Ryan ‘Fitzy’ Fitzgerald and Chrissie Swan as examples.
We then come to ‘Athletes’, who are apparently included for their “inside knowledge of a key water cooler topic.”
The article then addresses the category of ‘Stalwarts’, like Amanda Keller, Wendy Harmer, Fifi Box, Tony Martin and the like.
Finally there’s ‘The… who?’ which are hosts with key nicknames like Soda, Wippa, Dobbo and Smallzy, and of course Jackie O, whose nickname is “baffling.”
The full article is available here.
Have Crickey nailed it or are they way off the mark? Have they missed any of the staple categories of FM hosts? Sound off in the comments.