Cricket on Macquarie Media

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After intense speculation over Cricket Australia’s broadcast plans for the future, the ink is now drying on a new contract with Macquarie Media.

Macquarie has signed a new six-year deal with CA, which will see all Men’s International and BBL games broadcast on its new network: Macquarie Sports Radio.

And in a first for commercial radio in Australia, the deal will also see the broadcast of International Women’s Cricket.

As part of the new agreement, Macquarie Media will sub-license the production of its BBL coverage nationally and provide non-exclusive Test match rights in Melbourne and Adelaide plus exclusive rights to all regional markets to Crocmedia, Australia’s biggest radio sports syndicator.

Macquarie Media CEO Adam Lang believes the deal will make listeners and cricket fans very happy.

“I am delighted that Macquarie Media’s association with Cricket Australia will continue. Our “Summer of Cricket” commentary team has now become established as one of the favourite destinations for Cricket fans across all formats of the game.

“Our audiences love the passion, enthusiasm, insight and professionalism that the “Summer of Cricket” team brings and we look forward to growing that further throughout this new agreement”.

Cricket Australia boss James Sutherland is also talking up the deal.

“We are excited to announce this new radio rights deal. Radio has long been an important part of how people enjoy cricket in Australia over the summer.

“The breadth and depth of our radio agreements ensures that people will be able to tune in to the cricket action regardless of where they are.”

Cricket coverage on Macquarie Sports Radio will begin on Saturday September 29 with a historic broadcast of its first Women’s International Cricket Match against New Zealand.

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