Commercial radio advertising revenue rises 2017 December half

Former Assistant Editor

Commercial Radio Australia has reported a rise in radio advertising revenue in the second half of 2017, based on recently released rating figures.

A report compiled by Deloitte for CRA shows that advertising revenue rose by 1.69% year-on-year to $401.985 million.

This represents a reverse from the 1.59% decline that came through the June half.

Looking at 2017 as a whole, radio kept up with the modest overall growth in the total advertising industry, with metropolitan revenue up 0.07% for the calendar year.

“We ended the year on a positive note, and with consumer confidence and other economic indicators moving higher in recent weeks, we are optimistic that commercial radio can push on in 2018,” said CRA chief executive officer Joan Warner.

Sydney was the strongest performing market over the December half, with advertising revenue rising 3.48% year on year. Melbourne and Adelaide both saw increased revenue, while Brisbane and Perth both saw declines.

In a statement, CRA announced a series of industry-wide initiatives for 2018 to attract advertisers, including the next phase of the Radio Alive industry marketing campaign and continued collaboration.

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