Commercial radio ad revenue up 14.2% in November

The month of November recorded positive growth with commercial radio ad revenue up 14.2% compared to November 2020, according to data released by industrial body Commercial Radio Australia.

Ad revenue for the five major Australian capital city markets totalled $70,324 million in November compared to $61,557 in the same month a year ago.

Chief executive officer of CRA, Joan Warner, said: “It is pleasing to see ad revenue figures continue to rebound and trend upwards throughout the year.”

“The industry is seeing strong activity from national advertisers and all indications point to sustained growth as we move into 2022.”

Capital city figures:

• Melbourne stations reported a 16.7% year on year increase in ad revenue to $22.916 million in the month of November.
• Sydney was 14.5% higher at $21.117 million.
• Brisbane was up 14.4% to $11.239 million.
• Perth rose 13.9% to $9.158 million.
• Adelaide increased 5.2% to $5.894 million.

The figures include agency and direct ad revenue and were compiled by media data analytics company, Milton Data.