CommBank’s radio forecast

Staff Writer

CommBank have come out and said that improvements at ARN and dmg will put pressure on Southern Cross Austereo’s advertising rates.

Equities analyst Dominique d’Avrincourt said…

“While Austereo has always been good at extracting the maximum premium, we now expect the network’s record low ratings will see this premium unwind somewhat and result in below-average trends going forward."

“Indeed, we expect continued improvements at ARN from new management and formats and DMG from increased cross-selling opportunities with Ten’s TV asset will put pressure on Austereo."

CommBank are forecasting ratings shares from financial year 2013 onwards of…

SCA 17.2% down 0.5 on fin year to date
ARN 14.7% up 0.3
dmg 13.6% up 0.2




CommBank is also forecasting an advertising revenue share of between 17% and 18% for dmg.

Read more in The Australian here

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