Collete hits London

The Today Network has today announced the winner of their industry-targeted campaign called 'Hit London'.

The campaign was targeted at Media Agency staffers and attracted 2,250 entries. Southern Cross Austereo's Nick Randall announced Colette Murrells, who is Media Director at 2020 Media in Sydney as the winner. (Nick and Colette are pictured at right.)

Colette said; “After recovering from the shock, I am super excited! – I cannot wait to experience London during this awesome time, taking in the Olympics, shopping up a storm, experiencing the local sites and catching up with Fifi, Jules, Hamish and Andy for a few drinks!”

Southern Cross Austereo, Director of Sales Sydney & National Sales Operations, Nick Randall said;

”We are thrilled that Colette Murrells from 2020 won the trip to London.  Colette is responsible for delivering some very progressive and innovative solutions across our SCA assets.  The Hit London promotion was definitely the most engaging, popular and far reaching trade initiative we have undertaken to date.  To showcase the depth and breadth of our communications solutions to so many in such a fun way is very satisfying.”

The 'Hit London' campaign asked media agencies to enter by answering a question from a week-long series of video packages hosted by the Today Networks on-air talent. The questions were showcasing case studies from a number of SCA campaigns.

During the week there was an EDM campaign, and at the end a selection of agencies were given scones and English Breakfast tea in 'Hit London' branded cups from an SCA Street Team.

Southern Cross Austereo Head of Marketing, Nikki Clarkson said; “We created the ‘Hit London’ campaign to showcase Southern Cross Austereo’s unique and effective client solutions, encouraging engagement within agencies by involving key talent and ultimately offering a  money-can’t-buy experience”.