Clive Palmer pays for the most political ads on radio
A recent AirCheck data dive found that Clive Palmer‘s Palmer United Party is the most advertised political brand on radio over the past four weeks.
Ahead of many markets preparing for a state election this weekend, Aircheck found that the United Australia Party aired a huge 4,887 spots on 13 stations.
Those stations covered a range of formats including Talk, CHR, Classic and Hot AC.
The Australian Labor Party had the next most, with 2,730 spots, followed by the Liberals (1,277).
In terms of market share, Sydney was the home of the most political ads with 32.7%.
Perhaps unsurprisingly, 2GB hosted the highest number, running 741 spots, ahead of 101.3 Sea FM (711) and 4BC (561).
Check out all the stats below: