Clemenger BBDO Melbourne shines with third Sirens win

Staff Writer

Melbourne agency Clemenger BBDO has won round four of the 2017 Siren Awards, taking out the single category and overall win with the ad “Surgeon” by creatives Adam Barnes and James O’Sullivan.  The round four win gives Clemenger BBDO three out of four wins in the 2017 awards. 

Aimed at separating drinking and driving, the Transport Accident Commission (TAC) anti-drink driving campaign aims to make it socially unacceptable to have even one drink before driving. To launch the separation message, ‘Drinking. Driving. They’re Better Apart,’ the radio spot asks why one drink is unacceptable in some important situations but still OK before driving a car.

The round four campaign winner was the series of ads “Activities, Peak Season, Perfect Dog” for Lost Dogs’ Home by creatives Ellen Fromm and Isabella Caruso from George Patterson Y&R. To prove the difference a dog can have on your life, the team surprised the radio ad voice over artists with puppies while they recorded what they thought was just a regular, radio ad for The Lost Dogs’ Home. The ads show when someone loves an animal, it’s impossible to hide.

The winner of the craft category was Paul Le Couteur from Flagstaff Studios with the ad “Hawthorn Horns” for Public Transport Victoria (PTV).  Take a listen here.

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