Clemenger BBDO dominates this year’s Siren Awards

Staff Writer

Melbourne creative agency Clemenger BBDO has taken out the fifth round of the 2017 Siren Awards run by Commercial Radio Australia, taking their tally to four wins out a possible five.

Judged by a panel of radio advertising experts, Joe Sibley and Giles Watson’s ad “Sneeze” won the singles category and took the overall win. The ad was inspired by Sibley’s Dad and was part of Mercury Cider’s Australian relaunch campaign.

“Dad takes pride in how unnecessarily loud his sneeze is, and I’ve always found it pretty funny,” Sibley said.

“I’ve shown him this commercial and the other ones that accompany it, and he was proud and recognised that they were all based off him in some way.”

ALDI commercial “Meet The Tinkertons” by BMF creatives Cam Blackley, Alex Derwin, Hans Christian Berents and Gooch Richards won the campaign category in round five.

The craft category was won by Paul Le Couteur from Flagstaff Studios for his part in “Sneeze”, while “Handshake, another ad in the Mercury Cider campaign, was highly commended in both the single and craft categories.

The 2017 Gold Siren will be awarded on May 11 with the recipient earning a trip to the Cannes Lions International Festival of Creativity.

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