CBAA wins in Google’s News Innovation Challenge
The Community Broadcasting Association of Australia (CBAA) has been named as one of 23 winners in the Google News Initiative Asia Pacific Innovation Challenge.
The CBAA has won a share of the $3.2 million prize pool for its project focussing on digital philanthropy and digital content in community radio news.
Other winners from Australia included Crickey, Mamamia and Guardian News & Media Australia.
The project will develop upon the sector’s longstanding donations and subscription models incorporating an expansion of the quality and scope of community radio’s on-air and digital news content, and optimisation of station websites for online giving.
“Over 450 community radio stations serve almost six million listeners across Australia each week and the CBAA is excited to deliver important, future-facing services to support their contributions to Australia’s strong democracy, open society and vibrant cultures,” said CBAA Chief Executive Officer Jon Bisset.
The CBAA wil also use the money to pilot a fundraising platform for Australia’s community broadcasting sector underpinned by a technology-based solution to support community journalism.
“This pilot will develop digital infrastructure to increase digital news content being created and delivered by community broadcasters while assisting them to raise funds online,” Bisset said.