Canberra Survey #3 – Results

With a delay of 24 hours Survey #3 results for Canberra are in.

You can see the full figures HERE.

ABC 666 is out in front for the nation’s capital, taking a full one point increase to hold a 17.4 share.

For 104.7, they shaved just 0.3 off their last result to place them second with an even 17.0% of the market.

Stablemate Mix106.3 took a hit, shedding 1.7%, but takes position 3 comfortably with 15.1%.

The two Capital Radio stations, 2CC and 2CA, registered 6.3% and 5.6% respectively.

From the commercial side, the market is dominated by the SCA/ARN joint venture stations, with either 104.7 or Mix again winning every demo under 55.

In breakfast, ABC’s Phillip Clark again commands the Canberra morning routine with a 21.1 share. The ABC goes on to see increases in both Mornings and Afternoons with both Drive and Nights virtually a mirror of last round.

For 104.7, they would be happy to see a slight increase for long time team Scotty & Nige, they have an 18.2 share. 104.7 is also Number 1 in Afternoons and Drive.

For Kristen & Rod on Mix106.3 not the best round, losing 1.5% making it the biggest drop of any breakfast show. That places Mix106.3 equal third with ABC Radio National with an 11.9.

Where MIX does have a turnaround is across the workday, though weaker than survey #2. They are number 1 in Mornings with a 19.1 and while losing ground in Afternoons and Drive are a clear Number 2 in Canberra behind 104.7.

For Capital Radio’s 2CC, the highlight for them was another consistent result for mornings with networked Ray Hadley. He pulled a 10.3 this round, placing them fourth in the market. For 2CC breakfast, Mark Paton lost 0.9 in survey #3, taking a 5 share. That puts Mark down the pack overall.  They also increased in 18-24's, secured nearly an extra 2 points in 25-39's, but lost ground in both 40-54's and 55-64's. 2CC also added to their weekly audience by 4,000 people.

For 2CA breakfast remained reasonably consistent with a 4.5, but it was Mornings and Afternoons that shone for them pulling a 6.7 and 7.1, the strongest sessions on the station. 2CA was the only commerical station to rise this round by 0.1 of a point – take what  you can.

Triplej, they took the biggest hit of any surveyed station this round, losing 1.9% to be 8.1 and equal fourth with Radio National. Triplej has loses across all shifts and their biggest demo hit was 25-39’s, losing 8% of the market.

The Canberra result was delayed until today as both 104.7 and Mix 106.3 recommenced broadcasting local radio via the internet, so that required processing of additional survey data by GfK. 

The Spin: