What's New August 8, 2023

Bundaberg Survey: Hitz remains most popular choice

The first Bundaberg Survey since 2021 has been released, showing ARN’s Hitz 93.9 is still the station of choice for most listeners in the region.

Inching further ahead, Hitz had a +1.1 point increase in the 10+ demographic that was helped along by growth in all but the 40-54 bracket.

Hitz also remains the most favoured station in all time slots, with all bar Weekends growing in popularity.

The two most noteworthy increases were Hitz’ +15.3 surge in the 18-24 group and its +7.8 jump in Evenings.

Hitz 939 Content Director, Billy McFerran said, “I am so proud of the content team. They can celebrate a massive result with Bundy today.”

“I can confirm Matty and Trace are off tomorrow, it’s a Bundy Thing!”

4BU and Triple M 93.1 Bundy had mixed results across the board but ultimately drifted from Hitz.

4BU had losses in all time slots and Triple M had losses in most. Most notably, both stations fell -5.8 and -5.5 respectively in the Evenings slot where Hitz had a large increase.

Australia’s national youth broadcaster, triple j, has shown some unfortunate results in the 18-24 target demo, falling off a cliff with a -14.0 drop.

It was the second most popular choice for the age in the last survey.

In more unfortunate news for the ABC, ABC Wide Bay is no longer the most popular station with 65+ listeners.

ABC Wide Bay remains a popular choice for older audiences but was replaced as the most popular by 4BU, which rose +2.6 to 29.5.

Some of Bundaberg’s 55-64 audience have had enough of both 4BU and ABC Wide Bay, moving to ABC Classic instead.

See the full results below.