Brisbane’s 97.3FM transitioning to the KIIS brand
The KIIS brand is coming to Brisbane with 97.3 FM in the process of rebranding to KIIS 97.3.
The move coincides with the addition of nearby Grant Broadcasting stations to ARN, including River 94.9 which has a similar format to 97.3.
ARN’s Chief Strategy & Connections Officer, Lauren Joyce has told Radio Today: “The station is transitioning to KIIS 97.3 as part of ARN’s Superbrand Strategy.
“97.3 is Brisbane’s #1 station and listeners will continue to hear all of the things they currently love about the station but now with a touch of vibrant KIIS energy.”
Former Nova breakfast personality Kip Wightman will join Robin and Terry on the station’s breakfast show starting next Monday 24 January.
97.3’s interim branding for the new breakfast show has the KIIS mouth logo in front of Brisbane’s iconic Story Bridge, but does not yet bear the word KIIS on it.
Note: the lead picture is a composite by Radio Today, no the official logo.