BMF clean up at the Siren Awards 

Ad agency BMF’sSpecial You can Buy – Atoms 1078 made for ALDI Australia has won the Gold, Silver single ad, and Bronze client Siren Awards for the best radio ad in Australia.

The agency came out on top against over 70 different agencies from across the country in this year’s 19th annual Siren Awards. 

The creatives behind the multi-award-winning radio ad are Kiah Nicholas and Emily Field, with David Fraser and Dantie Van Der Merwe as creative directors.

Kiah said, “It’s a huge honour and a privilege,” to win the Gold Siren Award for 2023. 

“Emily and I are blown away with the industry acknowledgement, not only for the Gold Siren, but also the Silver Siren for a single radio ad and the Bronze client Siren awards.”

Emily said they had a special client in Aldi. 

“Out of all the awards in all the world, how special it is that we won the Gold Siren for ALDI Australia’s ‘It’s Special You Can Buy,’ and that we had such a special client to make it with,” she said.

The winners were announced by KIIS talent Mitch Churi and Nat Penfold during the live-streamed awards show held today from ARN’s studios.

Ford Ennals, Chief Executive Officer of CRA said, “Congratulations to all of the Siren winners over the five rounds we held this year.”

“Over 30 finalists were chosen for the Silver Siren Awards, and the level of creativity displayed by all the finalists was truly mind-blowing.”

“We congratulate Kiah, Emily, David and Dantie and the BMF team for taking home the Gold Siren Award for 2023 for their client ALDI Australia. Against strong competition your ad stood out for the client panel as well as the Sirens Creative Council.”

As a result of winning the Gold Siren Award, BMF has won two tickets to the 70th Annual Cannes Lions International Festival of Creativity with travel and accommodation, where their winning ad will be entered into the Cannes Lion radio awards.

“I’ll have to get my passport updated very quickly! Going to the Cannes festival is a huge opportunity,” Kiah said.

“Emily and I can’t wait to learn as much as we can and come back, reinvigorated, to pass our knowledge forward, not just with our colleagues but also to award school students and to people coming up in the industry.”

ALDI Australia, as the client of the winning agency, will also receive a travel and accommodation package to the Cannes Festival in June. 

BMF creative directors David Fraser and Dantie Van Der Merwe said, “Not only was it incredible to win the Gold Siren, but we’re stoked to have been in such good company with the ALDI Christmas campaign also winning a Silver Siren.”

“We’re super proud of all the teams. And we couldn’t have done any of it without our ALDI clients consistently backing great creative work.”

The Silver Siren Award for radio craft was awarded to Chris Gates and Paul Corbett from The Studio at SCA for the Sliding Doors radio ad.

“I remember when I met Chris when I came from New Zealand,” Paul said. 

“He told me: ‘if you want to make a mark, you need to win a Siren’. Now we have! And to win it with Chris means everything to me.”

Listen to the winning ads here. Full details of the winners are listed below. 

2023 Siren Award Winners:

Kiah Nicolas & Emily Field
Special you can buy (Atoms 1078) for ALDI Australia

Radio Single
Kiah Nicolas & Emily Field
Special you can buy (Atoms 1078) for ALDI Australia

Radio Campaign
Josie Fox, Erica Mallett, Angel McMullan & Harry Stanford
ALDI Christmas 2022 for ALDI Australia

Radio Craft
The Studio at SCA
Chris Gates & Paul Corbett
Sliding Doors for 7-Eleven

Audio Innovation
M&C Saatchi
Nathan Cavaleri, Jason Leigh, Simon Kane, Sharon Edmondston, Cam Blackley
Ugly makes you super for Baiada

Kiah Nicolas & Emily Field
Special you can buy (Atoms 1078) for ALDI Australia

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