Bendigo ratings: Hit91.9 Bendigo takes the cake

In the first survey out of Bendigo in a whopping 3 years, Hit91.9 Bendigo has stolen the show as the most listened to station in the region.

Triple M Bendigo followed closely behind as the second most listened to station, but couldn’t keep the torch burning since dominance in the 2018 survey.

Of people 10+ surveyed, 22.6% (+0.8) listened to Hit91.9 Bendigo, while Triple M Bendigo has fallen -5.6 to land at 20.1%.

Triple j followed behind the pair at 9.6% (+2.4), with ABC Central Victoria not far off at 9.2% (-2.1).

Hit91.9 Bendigo dominated across all slots except one, with Triple M marking noteworthy drops in all categories. The Tim and Jess Breakfast Show on Hit91.9 making a slight gain with 22.9% (0.7).

Triple M still has the lead with the cumulative audience at 62,500 and Hit91.9 at 59,400. Next down the line is ABC Central Vic at 28,900, then triple j with 26,400 with a solid gain (100).

SCA Head of Content – Regional, Blair Woodcock said, “What a great result for the entire Bendigo team! Not only a solid result for Tim and Jess on Hit Victoria Breakfast scoring the #1 station listened to most in Bendigo, but what a welcome to Hit91.9 for Bendigo’s newest local and Mornings announcer, Aimee Craig.”

“Speaking of local, you couldn’t ask for a more meaningful show that is Cogho and Kylie on 93.5 Triple M. This amazing duo have again scored #1 Breakfast how for over 40s by creating entertaining and engaging local content for their audience. The entire team will be celebrating today!”

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