Behind the scenes of a radio stunt

Each year, media and marketing website, Mumbrella hold a conference called Mumbrella360.

At the event a couple of months back they held a panel discussion featuring Fitzy and Tom Ivey from Nova 969, Jonesy from WSFM and Ant Simpson from the Mix Sydney and Melbourne drive show. Also included was Ralph van Dijk of Eardrum.

With editor of Mumbrella Tim Burrowes moderating, they discussed how radio stunts drive publicity.

It's an interesting insight into what happens behind the scenes and how some of the decisions are made when preparing and executing a stunt….