Battle of the Bridesmaids
Mix 106.5 have launched a new Breakfast Sales Promotion looking for Sydney's best bridesmaid.
Given the 'Rosso & Claire' Breakfast show is still new, and requires connection and traction with Mix's female target, the tactic appears designed to be both on brand and generate strong 'story arc' based content for the show.
Not to mention it is perfectly targeted for revenue from the Sydney Bridal Expo – the sponsor of the tactic.
From Monday Mix will feature six bridesmaids in a challenge to win their 'bride' her dream wedding, with one bride per day being voted out. The winner will be announced on Friday next week.