Authentic Entertainment’s ambitious growth plan

Staff Writer

The company behind some of Australia’s biggest entertainment properties, Authentic Entertainment has just appointed a new PR partner.

Authentic Entertainment, the guys behind the likes of Take 40, Vevo, Live at the Chapel, My Generation and The Hot Hits has appointed Red Agency as their new partner.

Authentic Entertainment re-launched in June their brand and vision and the business has an ambitious growth plan, promising more content-driven client partnerships.


Those have included Rebel Beats, the Take 40 app and more strategic alliances like the recent collaboration with Fremantle, Seven and NOVA for the launch of Radio X Factor.

Authentic also recently appointed globally-awarded Creative Director, Jamie McTavish to the business and has five new products in development.

Strategy & Marketing Director Jonathan Hopkins said, “Part of our mantra at Authentic Entertainment is to work with the best people and Red Agency are the most awarded PR business in Australia. Working with Red, we look forward to shaking things up for our own Authentic brand and our premium entertainment brands alongside new products hitting the market later this year.”

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