Audio streaming on Nine Radio reports year-on-year growth
Audio streaming data for the month of January reveals year on year increases of 20% for Nine Radio.
The streaming audiences illustrate the accelerating trend for listeners to 2GB, 3AW, 4BC and 6PR to tune in via digital devices – anywhere, anytime on any device.
In January 2022, Nine’s four talk stations secured 9.328 million streams. This represents a 26% increase on January 2021.
A total of 9.280 million hours of content was streamed – up 24% on the same month last year.
The cumulative audience of listeners streaming 2GB, 3AW, 4BC and 6PR via digital devices was 1.693 million in January, up 67% on January 2021.
Hayley Bourne, Nine Radio’s Head of Digital Audio, said: “These figures show the increasingly rapid transition to audio streaming as listeners embrace the notion that they can listen to our stations anytime, anywhere and on any device.”
“Our vast signed-in digital user base is of enormous value to advertisers who want to target clearly defined audience segments, in highly engaged environments.”