ARN’s Rob Atkinson is going to prison (for charity)

ARN chief executive officer Rob Atkinson and more than 60 other leaders from the media, marketing and creative industry will spend a night in prison to raise funds for young, at-risk Aussies.

The night is part of UnLtd’s Adlands Bail Out to raise funds for Whitelion, following the success of last year’s event.

Taking over the entire of Yasmar Juvenile Detention Centre, the participants will compete to raise the most funds, and will be forced to hand over their mobile phones and don prison overalls.

“I’m pretty scared to be locked up with this motley crew!” said UnLtd CEO Chris Freel.

“On a more serious note, it is great to bring our industry together to support Whitelion.

“To be able to experience first-hand what it is like to be locked up and hear the stories of individuals who have been through the prison system will bring to life the issues that they face and that we need to tackle in society.

“As an industry we have the influence, skills and resources to make a huge difference and events like this aim to harness that power for good. Collectively we can change our country and make it a better place for all.”

HT&E’s Tony Kendall will also be taking part in the exercise.

Whitelion is a charity that helping young people connect with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.

To donate or for more info head here.