ARN’s iHeartRadio announces partnership with Sky News
iHeartRadio listeners can now tune into 24/7 breaking news coverage direct from the Sky television network’s full broadcast stream, anywhere, anytime.
The partnership represents the first time that targeted advertising will be directly integrated into an audio stream of a live television feeds in Australia.
It is set to provide a unique advertising proposition, with opportunities that combine listener data and match them with client content, using Adswizz.
“ARN’s iHeartRadio’s breadth of incredible content continues to grow, now with this new addition of Sky News Australia’s streaming to listeners live. The use of Adswizz to dynamically insert radio ads into the audio from a live television channel is a first for Australia,” said iHeartRadio Australia COO Geraint Davies.
“This new partnership reflects iHeartRadio Australia’s commitment to maintaining dominance in the market with the most compelling and best range of content.”
“ARN’s partnership with Sky News Australia through our successful iHeartRadio Australia service is another example of the advantage radio has for delivering immediate targeted client content across our successful suite of radio and digital assets,” added ARN chief commercial officer Pete Whitehead.
“ARN offers clients the ability to share content on multiple number #1 ranked platforms using the best in digital marketing technology, in addition to the ability to seamlessly integrate campaigns.”
Sky News is available across all iHeartRadio Australia platforms, with a marketing campaign to go out across ARN’s nine stations nationally, as well as outdoor and across iHeartRadio stations.
“iHeartRadio was the natural choice of audio partner to extend the reach of our award-winning news and national affairs coverage on the big issues facing Australia,” said Sky News Australia head of digital Tim Love.
“This new partnership opens our content up to a wide new audience and provides our advertising partners with yet another way to reach high-value consumers no matter which platform they use to catch up on news.”