ARN announces new division SONIC and partnership with Sixième Son

Staff Writer

ARN has announced the launch of its new division SONIC, as part of an exclusive partnership with audio branding consultancy Sixième Son.

SONIC is set to evolve ARN’s audio creative expertise in order to leverage the connection between brands, audio and tech.

The new division has been created to champion and spotlight innovation in audio creative, with solutions in Audio Branding, personalised contextual audio and skills development in voice-enabled devices.

As part of the launch of SONIC, ARN has also announced a new and exclusive partnership with Sixième Son.

Sixième Son was founded in Paris and has offices in NewYork, Chicago, Toronto, Barcelona, and Moscow.

It is a renowned global leader in strategic audio branding, and has created audio brands for Unilever, Renault, Chanel, Samsung and Coke.

“The launch of SONIC and the announcement of our new partnership with Sixième Son is further proof of our commitment to energise brands and deliver powerful audio experiences,” said ARN’s chief commercial officer Emma-Jayne Owens.

“SONIC signals how we will further build on our investment in audio technology, creativity and innovation. And for audio branding, there is no better partner we could choose than Sixième Son”

“We are thrilled to be working with a partner who brings a powerful vision about the future of sound and music,” added founder and president of Sixième Son Michaël Boumendil.

Combining Sixième Son’s global expertise with ARN’s depth of knowledge of the Australian market, we will bring incredible competitive advantage to our mutual clients through the strategic use of sound.


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