ARN & Adshel combine its reach to save lives
ARN and Adshel have collaborated as part of APN’s strategic plans to leverage the strength and expertise of businesses within its group.
The market-first partnership will “revolutionise the way consumers receive advertising messages”, using cross-platform synching to promote a community service campaign.
Road Safety Mission of Western Australia’s ‘Might be a Mate’ campaign will run through April, targeting motorists throughout Perth in an effort to save lives.
Commuters will receive a synchronised message via both their radio and outdoor advertising digital panels that are situated in 14 campaign locations across Perth’s CBD.
These messages are synched four times throughout the day with ARN’s 96FM so that when the campaign’s 30 second ads are on-air, the creative simultaneously appears on Adshel’s digital network.
“With huge changes in consumer technology and media convergence, this is a great example of the compelling opportunities we can offer to clients by leveraging our media assets across the APN Group,” said Ciaran Davis, CEO & MD of APN.
96FM’s commercial director Rick Dalton also spoke highly of the new collaboration and the opportunities that it presents.
“Activating this media first in WA for such an important issue is hugely exciting. And at a commercial level, it demonstrates our ability to deliver clients high impact, interactive media campaigns that deliver outstanding results.”
The campaign features 96FM Breakfast host Carmen Braidwood and iconic Australian sports commentator Dennis Cometti.
To activate the campaign, Cometti greeted motorists along Perth’s St George’s Terrace today while broadcasting his message via 96FM at the exact same time.