Apple launches podcast subscription product

Apple has announced the launch of Apple Podcasts Subscriptions, which will be available in May.

The paid product will offer consumers ad-free listening, access to additional content, and early or exclusive access to new series.

Apple said specific software requirements for Apple Podcasts Subscriptions and channels will be shared ahead of the launch, while pricing for each subscription will be set by creators, and billed monthly by default.

For creators wanting to use the service, it will cost them $27.99 (including GST) per year. They can enrol in the Apple Podcasters Program via Apple Podcasts Connect here.

The new offering is billed as a “global marketplace for listeners to discover premium subscriptions offered by their favourite creators, including The Athletic and NPR”.

Eddie Cue, Apple’s senior vice president of internet software and services, said Apple was at the forefront of getting podcasts in front of consumers.

“Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world,” he said.

“Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We’re excited to introduce this powerful new platform to creators around the world, and we can’t wait to hear what they make with it.”

Apple also revealed an additional change to its podcast offering for consumers.

“Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favourite creators, as well as paid channels and channels that provide additional benefits for subscribers,” it said in a media release.