Apple Podcasts and YouTube update content guidelines on AI

Both Apple Podcasts and YouTube have updated their guidelines around the use of Artificial Intelligence.

Apple Podcasts now requires the use of AI to be prominently disclosed in both the audio and metadata for each episode or show.

Under the updated content guidelines, creators must not use AI to mislead or deceptively portray real-life events in their content, such as using AI to fabricate news stories.

Similarly, YouTube now requires disclosure about the use of AI in certain circumstances.

It’s introducing a new tool requiring creators to disclose to viewers when realistic content – that is, content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

The platform says “Generative AI is transforming the ways creators express themselves. But viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.”

“Of course, we recognise that creators use generative AI in a variety of ways throughout the creation process.”

“We won’t require creators to disclose if generative AI was used for productivity, like generating scripts, content ideas, or automatic captions. We also won’t require creators to disclose when synthetic media is unrealistic and/or the changes are inconsequential.”

As the world continues to adapt to generative AI, YouTube says “This will be an ever-evolving process, and we will continue to improve as we learn.”

“We hope that this increased transparency will help all of us better appreciate the ways AI continues to empower human creativity.”