Amazing ad wins round 4 of Sirens
A Macca's radio ad called 'Amazing', has won the single and overall categories in round four of the 2013 Siren Awards.
Cameron Hoelter and Richard Morgan from DDB Sydney wrote the ad and were inspired by a scene in the movie Uncle Buck:
“There was a great scene in the movie where John Candy and Macaulay Culkin have a really dry, rapid-fire question and answer conversation and we thought it might funny to do something similar in a radio ad.”
“Effective radio has to be single minded. But the best ideas also leverage the benefits of the medium. It’s nothing new, but radio gives you the power to trigger people’s imagination, better than any other medium.”
or hear it here
Judge Andrew Woodhead from Leo Burnett Melbourne said:
"Anyone who's written retail radio knows it's almost impossible to be engaging when your list of mandatories include the price, the product ingredients, the opening times and the jingle. This ad manages to do it all without compromising the entertainment value."
The 'Amazing' ad is now in the running to win the best radio ad of the year, which will be announced in May.