Albany survey results: Hit’s Ned & Josh #1 on FM breakfast

Staff Writer

The latest survey results for Albany WA are in with ABC Great Southern the market leader (29.8%), followed by Hit (20.7%) and triple j (13.8%).

The last survey for Albany was in May 2016 and the latest research highlights how listening patterns have changed over 12 months.

The survey was conducted by Xtra Insights from 12 June – 1 July with a sample size of 600 participants.

Hit breakfast show Ned & Josh are Albany’s favourite FM brekkie show on 20.3% (+0.5), toppled only by ABC Great Southern on 31.9% (+1.6).

New triple j breakfast duo Ben & Liam are also making solid gains in the marketing, with a +1.2 gain to 14.5%.

Industry body Commercial Radio Australia introduced a new system for regional radio ratings which allowed smaller radio markets to undertake more regular, reliable and cost-effective audience measurement.

Joan Warner, chief executive officer of industry body Commercial Radio Australia said: “The Albany survey is the 54th regional survey since the introduction of the methodology. The data is allowing regional radio stations to show the success of live and local radio.”

Albany is the 17th regional survey to be released in 2017 following Bundaberg, Albury, Cairns, Coffs Harbour, Mackay, Port Macquarie/Kempsey, Ballarat, Launceston, Emerald, Dubbo, Mandurah, Wheatbelt, Esperance, Kingaroy, Mount Isa and Roma.

The next regional radio survey will be Kalgoorlie (WA), followed by Maryborough (Qld).

Data from all the regional surveys is available to media agencies online through the Frequency Regional Radio ratings analyser tool.

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Meredith Higgins
13 Jul 2017 - 10:47 pm

Proof that the original telephone poll for Albany was not a mistake, ABC share shows that a lot of Albany is dissatisfied with SCA’s largely networked offering. Be it from Bunbury, Perth, Gold Coast, Sydney, Melbourne or Timbuktoo, it’s far from ‘absolutely engaging’ for the Albany audience. Plenty of the ABC shifts are from Perth or over east, yet they rate better because what’s going out the stick is of more interest.

SCA’s AM station, the old Radiowest can’t get into double figures, problem there.

With the ABC and an off band commercial radio station, competition is good.


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