AFL Rights, who’s the winner?
It’s now at the pointy end of the “season” as the AFL is ready to announce who has jagged radio rights for the next six years.
The off field game has seen the incumbents being MRN’s 3AW, SEN and SCA all putting forward their new offers, along with Crocmedia and new player ARN. ARN have gone in hard with AFL boss Andrew Demetriou onboard as a consultant for the network.
SCA’s Mike Fitzpatrick will be the first to put his hand up and say that AFL is an intrinsic part of Triple M’s DNA, but have they held on?
Fairfax Media’s Caroline Wilson (The Age) has reported that the Australian Radio Network has been unsuccessful in its bid to become the games new FM home. According to reports Crocmedia will play a large role in covering off the AM radio rights and that 3AW and SEN 1116 will continue into 2017 and beyond.
Wilson has also tipped that Triple M is expected to continue its role as the code’s FM broadcaster, something insiders have also confirmed with Radio Today.
Chances are it will be a nice windfall for the league as negotiations have almost guaranteed a considerable increase in value compared to the previous deals in play. The AFL rights should be announced tomorrow morning.