Adam Lang says digital radio only stations are aplenty
Four million new vehicles fitted with DAB+ are predicted to be sold by the end of 2021, doubling the number of current vehicles with the technology, according to projections by PwC.
In-car listening remains one of the most popular ways for Australians to listen to radio and growing audiences on the road are expected to contribute to the significant growth of DAB+ over the next five years.
From today, DAB+ digital only station figures will now be distributed eight times a year, and for the first time, audience numbers for all DAB+ only stations will be released one week after the official metropolitan GfK radio ratings.
Commercial Radio Australia board chair and COO of Macquarie Media Limited, Adam Lang, emphasised the growing potential of the digital radio market.
“Radio companies in Australia are exploiting the opportunities being delivered by the digital radio DAB+ platform. There are now more digital radio only stations than ever, giving increased choice to the audience and to advertisers.
“GfK radio audience subscribers can analyse data for the digital only stations in the Gold Standard accredited software, making it even easier to incorporate these stations and a full network offer in a media plan.”
Currently, 3.6 million Australians, or 27% of the population in the five capital cities, listen to digital radio via DAB+ devices each week.