Acast Marketplace adds virtual storefront for podcast advertisers

Staff Writer
Acast regional managing director, Henrik Isaksson.

Acast Marketplace​ now has a virtual storefront where advertisers can browse and search a global inventory of shows that best fit briefs and budgets.

Filters include audience demographics like age, gender and language and podcast categories.

The global podcast company strengthened its Australian sales team in April when Adam King and Liam Daly joined the business, each in the role of group sales lead.

Over the past six years, Acast says it has generated nearly $100 million in revenue for podcasters globally, running campaigns for more than 3,000 brands.

Acast plans to further expand its Marketplace in coming months with more languages, and the development of a completely self-serve buying and booking platform for advertisers.

​“Acast has seen four consecutive record months for podcast consumption in Australia, hitting nearly 30 million listens for the first time last month,” Acast regional MD Henrik Isaksson said.

“Creating ease of access will help drive more revenue into podcasting which is something that we believe will help grow the industry.

“It’s a digital extension of the incredible work our sales team does on our podcasters’ behalf every single day, helping advertisers understand the breadth and depth of Acast’s content and the unique audiences our shows can reach.”

Acast is the only podcast company certified against all four of the IAB’s compliance metrics, setting the bar for the rest of the industry to follow.

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