ABC Radio: Connected Cars the New Frontier
ABC Radio’s live and on-demand content will reach new audiences with the ABC Radio app now ready for the connected car.
“Today’s audiences expect connectivity in every sphere of their lives, including the car space,” said ABC Director of Radio, Michael Mason. “Around one third of Australian radio listening happens in the car, so by entering the connected car space we’re meeting audiences where they want to be found.”
App users will never miss a news update, as the new release also includes hourly news bulletins featured as segmented audio and available at any time.
The ABC move is in line with the expectation that connected car penetration is due to grow by a million cars from 2.0% to 8.4% in 2020, (Statista 2016). ABC Radio say they will further develop its app in 2017 to bring users an even more tailored and personalised audio experience.
While this is the standalone app for the ABC suite of radio brands, they also joined with Commercial Radio Australia and SBS to launch the all in one radio industry – RadioApp at the National Radio Conference in Melbourne just over a week ago.