A radio sales Christmas gift for you

Radio stalwart and keen Radio Today reader Colin Cameron knows the value of good radio sales techniques.

The former announcer, salesperson and manager, he has had a five decade career in this industry and is still actively involved in many projects. Read about Colin here.

Never one to stop learning, Colin bought a copy of each of Pat Bryson’s sales bibles, Successful Broadcast Sales and High Dollar Broadcast Sales recently.

With Covid border controls and the chaos they have caused for the world’s courier and postal deliveries… the first two books ended up in Germany!

Colin wrote to us saying:

“The books ended up in Germany for TWO MONTHS, all up it took THREE months to arrive. During this time Pat was upset about the delay and posted another two, arriving after the first mailing.

“To cut a long story short I’ve ended up with FOUR BOOKS.”

Colin has generously given us his extra copies to give away to one of our luck readers for Christmas, one here and one on radioinfo.

We have enhanced the gift pack by adding a Google Nest smart speaker.

If you would like to win a copy of Successful Broadcast Sales and the smart speaker, all you have to do is share one useful sales tip with our readers in the comments box below, on our facebook page, or email [email protected]

Entries close at 11pm next Tuesday 14th December. On Wednesday morning next week we will put all the entries into a hat and draw a winner at random. Then we will post the prizes to you (we hope they will reach you in less than 2 months 🙂 !


Comment Form

Your email address will not be published.

Recent comments (3)
Post new comment
9 Dec 2021 - 3:00 pm

Get involved with the creative, the production and the scheduling because you are the one the client will hold responsible if the ad doesn’t work, so you need to know the whole process.

10 Dec 2021 - 4:08 am

Believe in what your selling.

11 Dec 2021 - 2:58 pm

Find out what problem the client has then solve that problem with your ads.


See all