96FM’s Million Dollar Kick
One ultimate AFL fan was given the chance to kick for goal to pocket one million dollars.
The 96FM Million Dollar Kick has wrapped up – after a multi-platform five-month campaign across print, TV, radio and socials which saw Samantha Cullen of Kenwick given the opportunity to line up 20 metres from goal, and kick for the cash.
The big kick took place after a round robin handball elimination challenge – leaving just one winner to take their aim at a kick to net them the cash with 96FMs Carmen & Fitzi and Eagles defender Will Schofield. Samantha just missed the big sticks, but her efforts scored her $10,000.
ARN Commercial Director for Perth, Rick Dalton: “The 96FM Million Dollar Kick 2016 was a resounding first to market media owner led success.
“Between Channel 7, The West Australian, West Coast Eagles and 96FM, we delivered a million dollar multi-platformed campaign, giving one lucky fan the chance to kick for one million dollars.
“Although unfortunately the kick missed, our ambition is to build on our promotion and within the next 5 years give away the cash.”
The successful partnership between 96FM, Channel 7, The West Australian and the West Coast Eagles is already confirmed to continue into 2017.