6PR listeners rally to raise over $350,000 for WA charities

6PR's Simon Beaumont with Variety team

In the space of less than four weeks, Tapt Media’s 6PR has generated over $305,000 in critical donations for local charities in WA.

Through a targeted series of outside broadcasts, studio takeovers and dollar-match campaigns, the station utilised local talk radio to convert audience attention into immediate community action.

On June 3^rd, Anglicare WA executed an unprecedented 6PR studio takeover for its inaugural Giving Day. Following a powerful two-week awareness campaign, a dedicated day of live and recorded segments shattered expectations, raising more than $197,000 to help West Australians thrive through the winter months.

Broadcasting live from the Baillie Hill Entertainment Precinct on June 12th, hosts Simon Beaumont and Tod Johnston launched Variety’s ‘Double the Magic’ campaign.

Championing children living with disabilities and disadvantage, the broadcast secured over $43,000, with matched-giving opportunities continuing online through until June 30.

On June 10^th, long-time 6PR advertiser Miguel De Freitas (De Freitas and Ryan Commercial Property) chose to “teach a charity to fish.” Rather than a standard cash donation, Miguel funded a dedicated 6PR media campaign for a child grief charity.

6PR matched the investment dollar-for-dollar, helping this independent non-profit raise nearly $40,000 in its EOFY dollar-match stream.

On May 26^th, Mornings presenter Simon Beaumont broadcast live from Solaris in Cottesloe. Connecting listeners directly with inspiring stories of care and survival, the single-day broadcast raised an incredible $26,000 from the 6PR community.

6PR Content Manager Brad Pottinger said “6PR is a fierce, proud advocate for Western Australia. For us, being a local broadcaster means standing shoulder-to-shoulder with the organizations making our state a better place. To raise over $305,000 in a single month is a remarkable testament to the generosity of our listeners and the deep trust they place in our station and our broadcasters.”

Images supplied.