4BC sees jump in digital streaming during Cyclone Alfred

Brisbane’s 4BC says it has seen a huge spike in digital streaming, with session starts up 79% year-on-year in the past week.

The increase came as Queenslanders turned to the station for critical updates and information during Cyclone Alfred.

The station says total listening hours (TLH) for 4BC also jumped 45% compared to the same period last year, while cumulative audience spiked 54% as listeners stayed connected through the storm’s impact.

It says this highlights the vital role of live and local news coverage in times of crisis.

4BC Station Manager Siobhain McDonnell said the team worked tirelessly to keep listeners informed as the situation unfolded.

“When extreme weather hits, radio is more than just a source of news – it’s a lifeline. Our team at 4BC was committed to delivering accurate and timely updates to support the Brisbane community through Cyclone Alfred. This surge in streaming numbers reflects the trust our listeners place in us, and we’re very grateful for their support.”

4BC provided dedicated emergency broadcasts 24 hours a day from Thursday through until Monday night.

“Our presenters, producers, newsroom staff and audio engineers have worked around the clock to provide the latest information while also giving people a sense of connection during a really tough time. I’m so proud of them and I want to thank them for everything they’ve done”, said McDonnell.