4BC to move to 882AM in frequency swap with 4BH
Nine Radio’s Brisbane stations are swapping frequencies, with talk station 4BC moving up the dial to 882AM, and 4BH replacing it on 1116AM.
An announcement from Nine said the switch would “give the Brisbane audience a clearer and better overall listening experience”, however a large part of the motivation is also about making 4BC easier-to-find.
The switch happens at 8:08am on Friday, October 8.
An awareness campaign about the move kicks off today, with on-air promos featuring Breakfast host Neil Breen, as well as print advertising announcing the change.
Once the switch happens in October, Breen will be giving away $882 a day to listeners in a daily Breakfast competition.
Content manager of 4BC, Max Dudly, told Radio Today that as Nine Radio continues to invest in local content for south-east Queensland, it wants to make sure it gives its audience the best listening experience.
The higher up the dial you go, the more interference there is, especially when commuting in the city, he said.
“We have made the decision to move 4BC down the dial to 882 AM to enhance the listening experience of our loyal talk radio listeners. Whether they’re on the move, at work, or listening from home, audiences right across the south-east will now have better access to our live and local programming throughout the day,” he added in a statement.
“Over the past 18 months we have demonstrated that Brisbane wants and will tune into live and local talk radio. The combination of Neil Breen in Breakfast, the one and only Ray Hadley in Mornings and now Sofie Formica in Afternoons, followed by Scott Emerson in Drive, rounds out our day and gives 4BC a clear local perspective that speaks to Queenslanders.
“We are excited by these changes, which are all about expanding our voice in Brisbane. The change to 882 on the AM dial is an important step to making us easier to find. But equally we recognise that today your smartphone is also a radio, and we are seeing a growing number of people live streaming 4BC from the app.
“In August live streaming was up 10% month on month. Regardless of how people listen, the goal of our 4BC presenters is to speak up for the people of Brisbane and their issues and needs.”
The most recent GfK Survey showed 4BC pulling a 7.2% share of total people in Brisbane, which 4BH had 2.5%. ABC Radio Brisbane, on 612AM had 8.4%, while ARN’s classic hits Am station, 4KQ on 693AM, had 10.2%.