ACRA’s Finalists Fever – #13
We are counting down the days to the big event on October 18 by profiling the finalists across all categories with RadioToday's ACRA's Finalists Fever
If you are one of this year's finalists, we are ready to roll out the red carpet. You can get involved by emailing us here.
Today we shine a spotlight on the best of the best:
Anthony Xydis, Jodie Koning, Gabrielle Cook & Donna Gordon from Kiis 106.5 for Best Marketing Campaign. And – Ross Stevenson & John Burns from 3AW Breakfast for Best On-Air Team – Metro AM
Launch of KIIS 1065; Anthony Xydis, Jodie Koning, Gabrielle Cook & Donna Gordon
Best Marketing Campaign
KIIS 1065,Sydney NSW, Australian Radio Network
Alrighty, there are a few of you here… quick wrap on each of your backgrounds?
The team has a diverse radio and media background.
Anthony, ARN’s National Marketing Director has only been in the radio industry for 18 months having joined and worked on repositioning ARN and the launch of KIIS 1065 and re-launch of the WS FM101.7 and GOLD 104.3. Prior to ARN, he held various media roles across Australia, New Zealand and globally.
Gabrielle Cook has a huge depth of radio and media agency experience (over 20 years) with roles in sales and integration at SCA and is currently ARN’s Trade Marketing Manager.
Donna Gordon has over 10 years media experience and has been with ARN for the past 3 years and is Marketing Manager, based in Melbourne looking after consumer marketing.
Jodie Koning, currently on maternity leave, is ARN’s Senior Marketing Manager and has been with ARN for almost 4 years, having joined with extensive FMCG experience for such brands as Diageo, Unilever and McDonald’s.
Tell us about your ACRAs entry?
Our entry is in the “Marketing Campaign of the Year” category for the launch of KIIS 1065. We knew we had a great opportunity to change the radio landscape with the shift of Kyle & Jackie O from 2Day FM. We needed to shift a #6FM station to #1FM very fast (8 weeks) and the “Change Now” message was simple and clear on a number of levels, particularly wrapped up in the launch of a new station that was “So Sydney”, KIIS 1065. It was one of the biggest media campaigns and launches for a number of years and it paid off.
And the ad campaign you are a finalist for?
Launching KIIS 1065 as a youthful, fun and energetic entertainment brand was delivered through a highly integrated, single minded and multi-platform campaign to consumers, complemented by second tier trade, staff and stakeholder focused initiatives. The feedback we had was that people saw it everywhere and we achieved our number 1 objective which was for Kyle and Jackie O fans to make the change to Sydney’s newest station.
And the all important speach we allow you here at RadioToday..
Embrace creativity and keep it simple! Radio tends to overcomplicate itself.
3AW Breakfast; Ross Stevenson & John Burns
Best On-Air Team – Metro AM
3AW, Melbourne VIC, Fairfax Radio Network
In one sentence your careers in Radio?
Two lawyers, who decided to go straight, who now present a program that a listener once said should be called "Two Pissed Uncles".
https://radiotoday.com.au/music2014 acras – best on-air team – breakfast with r & j.mp3
Your ACRAs entry.. just as fast please?
The entry is us in a 1 minute nutshell. We have a lot of fun every day talking to each other, interesting people and our eternally entertaining listeners – hopefully that comes across.
Your work in Talk Radio.. this should be a breeze.. your speech?
… would have to be completed before entree.
Are You an ACRAs Finalist?
If you're a finalist in Metropolitan, Non-Metropolitan, Provincial or Country drop us a line and we'll shine the spotlight on you. Email Blair here.